Here comes the old grumpy lady again.
I’m writing this piece days after the recent MTV Video Music Awards.
A ceremony that may no longer be for my demographic – because I don’t know most of the artists that performed.
I did not watch the full ceremony. The didn’t get my attention until the Red Hot Chili Peppers were there. In the meantime, I found better things to do.
So I didn’t see the attempted controversy in the Bad Bunny performance…
…nor did I see him receiving the Artist of the Year award:
(Not to mention that I could guess in advance who was going to win Video of the Year, because the artist in question attended the ceremony… but that’s another thing…)
In the last weeks, I read in the Billboard headlines that the latest album of this performer has been Number One in the Billboard 200 for… I can’t remember how many non consecutive weeks.
He is also been considered for more acting gigs and will be starring a Marvel film.
This really annoys me.
I don’t find for whatever reason this man’s success. It goes beyond my understanding.
I wish I could be able to find something nice to say about him. Many weeks ago, I read a headline that said something about how he threw away a girl’s cellphone in the middle of a concert. So apparently on top of it all, he has become a big headed.
But as you might know, he’s not the only one currently enjoying the reggaetón’s success.
We can find a number of artist or performers (I can’t call them singers because I don’t hear anything remotely melodic in those songs). And even decent or acceptable singers had to adapt themselves, collaborating with the main stars from this genre.
The problem about this genre, besides the misogynistic, cheap, and even offensive lyrics, is that most of the time you can’t tell the difference between one artist from the other.
This happens with female artists too. There are examples. Like:
(see the originality in those stage names)…
All you can hear are nasal, monotonous, lifeless and auto tuned voices. I have to say that Karol G could be an exception, because at least she can carry a tune:
It would be inaccurate to say that I don’t like this musical trend, “just because.”
Actually I’ve realized that it represents the exact opposite of one of the musical genres that I like the most: disco.
Unlike disco, reggaetón…
It’s just controversial and divisive.
I have mentioned before that I don’t listen those songs by choice. It’s because of the co worker’s radio, and the car sales building near the place I’m working. They put their speakers really loud, so I can’t evade this kind of music existence.
For me, it is very unusual to listen a song that then becomes memorable after awhile. One example is Todo de Ti by Rauw Alejandro, probably because of overplaying or payola, or maybe just because the rhythm is catchy.
(Although, like the co worker says: Until you listen the lyrics closely, you realize the vulgarities they are actually singing about)
I thought for months that it was an Ozuna song. Once again, you can’t see the difference among some of them, unless they name check themselves at the end of their songs.
As they say where I come from, I can’t seem to find “the light at the end of the tunnel” because everything in the music business now is more about the quantity over quality.
I think it’s heartbreaking, if you’ll allow me to use that word,; to know that there must be lots of musicians that would like to say meaningful and important things, but they are drowning in this wave of insanity.
Unless a debacle a la Milli Vanilli happens, I don’t think that there will be a cultural reset and go back to basics anytime soon.
I have a theory that American and Latin American music industries are living in a kind of “happy marriage”, since they joined forces and their main fuel are the insane amounts of numbers from streaming.
Well, I hope when the “divorce” comes, it gets nasty.
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